Why these buyers are different
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To reach you, a buyer pays $99 and provides their name, contact information, and payment details. This combination filters out anyone who isn't serious before they ever see your profile.
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The $99 fee is paired with a 90-day money-back guarantee, minimizing buyer’s risk.
How it works for you
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Three agents per local area, one per brokerage. Each agent is vetted for market expertise, buyer-focus, responsiveness, and peer trust.
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Agents provide their bio, a 30-second intro video, client testimonials, and Calendly link.
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Agents pay an initial local area marketing fee for advertising plus a small monthly subscription. One closed deal returns the investment for the year.
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Buyers review the agents’ profiles, schedule consultations, and choose an agent to work with. No matching algorithm.
About SmartBuyers
Built by an insider
Founder Rich Hopen is an attorney, real estate broker, and former Compass agent.
Rich built SmartBuyers to change the typically frustrating home buying experience by connecting serious buyers with great agents.
A year of homebuyer interviews, paid campaigns across two markets, and inbound from buyers looking for vetted agents all validate SmartBuyers’ thesis – Serious buyers want a better way to find a great agent.
Compass Seattle agent Tyler Davis Jones worked with SmartBuyers’ customer Jeff Philpott. Philpott bought and sold with Davis Jones.
Rich has been quoted in two New York Times articles and in Kiplinger Personal Finance, where he was referenced as running a business focused on educating homebuyers.
Rich’s advisors include Howard Kaplan (former Director of Harvard’s startup lab), Scott Nagel (former President of Redfin), Tom Cronkright (CEO & co-founder of: Sun Title, largest title company in MI, and CertifID, top wire fraud prevention software company for the title industry), and Howard Goldstein (VC - Starbucks, Ulta Beauty, PetSmart, Costco, Staples, Jamba Juice).
SmartBuyers is live in Grand Rapids and is looking to expand with S&ED agents into other markets.